Effective marketing needs an all out budget – Mkaratigwa
Parliamentary Portfolio Committee on Mines and Mining Development chairperson, Edmond Mkaratigwa has praised the quality innovation at the on-going Investing in African Mining Indaba in Cape Town.
Mkaratigwa said the inspiring event depicted an all-out budgetary support from exhibitors which resulted in a stellar event.
“The pitch and presentation this year depicted high level of standard and the attendance was awesome. The exhibition hall had amazing booths and characterized by a touch of latest and evolving technology innovations. As a benchmark we can only be challenged, inspired and motivated at the same by the prospects of investment spin-offs that we can derive as a country from such forums if we up the game. It entails serious and focus and budgetary support,” he said.
Mkaratigwa however inferred that Zimbabwe needs to invest more into marketing to in order to make it more effective.
“It looks like our marketing needs more revamping and we need to invest more in it to make it even more effective. We need to be more sophisticated at it because in this case it is a combination of both national strategy and business. So, the composition of personnel should be reflective and if it means we tailor make the training, we have the capacities to do so.
“We also cannot use the same methods for a changing environment, we have to be flexible and constantly self-evaluating for continuous improvement. That is what I think are the key issues but at the same time I concluded that a lot of efforts are ongoing and the government has been creating the platforms for further networking for marketing. There was evidence of a balance of regional and international operators and investors pointing to the need to brace up and be innovative in our approach while incentivizing our critical mining sector if we are to rise up and be competitive in the same space that everyone is fishing,” Mkaratigwa concluded.
Investing in African Mining Indaba is the largest mining investment event in Africa. With a proven track record of bringing together Ministers, senior Government representatives, Mining Companies, Mid and Junior Miners, Investors, professional services as well as mining equipment and service providers, Mining Indaba is the place to meet everybody who’s anybody in the African and global mining industry. It is the must-attend event that drives the mining industry forward, provides attendees with an unmatched access to the entire value chain and the most influential players in African mining for four days of high-quality content, deal-making and networking opportunities.
Mining Zimbabwe is a Media Partner of the Mining Indaba which has seen us distributing the May issue at the world-class event.