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The Zimbabwe International Trade Fair (ZITF) has introduced the Virtual Marketplace for this year’s Mining, Engineering, and Transport Expo (Mine Entra), an innovation set to bring a new dimension to the exhibition experience at the country’s premier mining event, Mining Zimbabwe can report.
By Ryan Chigoche
The platform, which has been described as a “masterstroke,” allows exhibitors to showcase products, services, and technologies in an interactive online environment, reaching a wider audience and engaging with potential clients in real time.
Coming at a pivotal moment for Zimbabwe’s mining sector, which continues to face investment and growth challenges, the Virtual Marketplace provides a dynamic platform to connect stakeholders, highlight industry capabilities, and foster international partnerships directly supporting Mine Entra’s goal of revitalizing the sector and driving sustainable development.
Speaking to Mining Zimbabwe, ZITF Chief Executive Nick Ndebele described it as Mine Entra’s masterstroke, which will give exhibitors a global audience.
“The Virtual Marketplace is Mine Entra 2025’s coup de maître — a signature innovation that ensures connections are not limited by the space or time constraints of the physical event,” Ndebele said.
“This digital space allows exhibitors to engage a broader audience of visitors, buyers, and peers aligned with their business interests. Exhibitors will also be able to schedule one-on-one virtual meetings for detailed product demonstrations and meaningful conversations, and showcase resources, products, and solutions to a global audience, extending their visibility well beyond the exhibition halls,” he added.
To fully explore the platform, exhibitors have been urged to complete their profiles, with dedicated support from the ZITF technical team available to guarantee a seamless experience.
By combining virtual and on-site activities, ZITF aims to create a hybrid experience that enhances networking and investment opportunities.
The Virtual Marketplace reinforces the expo’s role as a dynamic platform to attract investment, showcase industry capabilities, and foster sustainable international partnerships.
Meanwhile, preparations for Mine Entra 2025 are already well underway, following a robust marketing and promotional campaign that has generated strong interest from stakeholders.
This year’s edition will run under the theme “Beyond Extraction: Sustaining the Future of Mining,” placing greater emphasis on sustainability, innovation, and community impact.
