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The largest mining investment event on African soil, Mining Indaba, is here. It is a globally renowned event that brings together mining investors from across the globe, generating millions for the local economy and life-changing deals that see the emergence of new players and the boosting of already established or struggling ones.
Zimbabwe’s progressive mining players have also gone all out. Mines like Caledonia, Karo and Freda Rebecca participate in the Mining Magazine to be distributed at the event with the Minister of Mines and Mining Development, Dr Polite Kambamura, set to present Zimbabwe’s mining potential to a global audience.
Whilst the event may seem to be only mining-focused, it also presents a five-star opportunity to market Zimbabwe’s tourism potential to a global audience.
With the country being home to the Seventh Wonder of the World, this was a big opportunity for the Zimbabwe Tourism Authority and many in the hospitality sector to showcase what the country has to offer to a very financially sound audience.
Attendees at Mining Indaba include Conglomerate shareholders, directors, chief executive officers, mine owners, engineers, decision makers in the mining manufacturing industry and services, in a nutshell, people who potentially run and are actively involved in the operations of million-to billion-dollar companies. These are people who have real money to spend, so taking advantage of the Mining Indaba was potentially going to be beneficial.
For years, the event has been happening, yet the tourism and hospitality sector seems not to notice, save for VTU Platinum, which advertised in the Mining Zimbabwe edition that will be distributed to attendees at the event.
The Zimbabwe Tourism Authority and the hospitality sector must widen their scope and monitor well-funded sectors like mining. It’s where the money is!
Actively participating in well-oiled sectors like mining will no doubt boost potential. Most people globally want to visit Victoria Falls. All they need is visibility and a nudge to inspire them via exhibition, trade publications like Mining Zimbabwe or word of mouth, and Mining Indaba holds that opportunity.
